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Chapter Directory 602 The Important Part
    Chinese Name: 完美大明星  Author: 完美大明星(Wánměi dà míngxīng, Perfect Superstar)
    Original: | Translation:

Wang Xiaoling returned to the Company before get off work.

     When she saw Lu Chen, she was naturally very pleasantly surprised and complained that Lu Chen did not bring her girlfriend.

     She is a fan of Chen Fei'er.

     Gao He asked about the 7795 platform cooperation. Wang Xiaoling said that the contract has been signed. When the Kaixin website is officially launched tomorrow, publicity advertisements can be placed on the 7795 website.

     7795 claims to have 50 million+ registered members, and daily IP visits exceed 10 million. Although there must be some water in the data, the effect of publicity on its platform is nevertheless quite good.

     Of course, advertising fees are not cheap.

     "This time I came here and brought money..."

     In the evening, Gao He and his couple invited Lu Chen to dinner. After drinking a few glasses in the box, Lu Chen said, "It should be available tomorrow. Don’t just think about saving money. You have to spend what you should spend. Those who should be invited. You have to please!"

     Gao He and Wang Xiaoling looked at each other. Gao He scratched his head and said embarrassedly: "Lao San, you have already made an additional investment, this time..."

     Wang Xiaoling hurriedly added: "Now our company has enough money."It has been seven or eight months since Happy Interactive Entertainment was established. The monthly office rent, wages, salaries, etc. expenditures are at least 600,000 to 700,000 yuan. With the investment of various equipment, the original joint investment of 5 million has long been burned. It was all gone, and it was up to Lu Chen to add a sum later to maintain the situation.

     Gao He and Wang Xiaoling are both freshly graduated college students and have no experience in running a company. They have paid a lot of "tuition fees" all the way to the present, and then they have been burning like this without any income. Naturally, the two of them will not be at peace. of.

     When Lu Chen made additional investments, he did not dilute the shares of the two of them even a little bit, and still kept 10% unchanged. Now he has to inject money again, which puts a lot of pressure on the two of them.

     Lu Chen smiled and shook his head and said, "Enough? That's impossible!"

     After a pause, he continued: "For the Happy Farm game, we have to invest at least 10 million in promotional expenses, and we will have to continue to add more in the future, and then there will be new project development."

     10 million promotional expenses!

     Gao He and Wang Xiaoling are both dumbfounded because [Happy Farm] is just a small game. It belongs to the category of casual virtual business in online games. The production cost is very low. If it is not developed by itself, it is produced by a mature and experienced company. It is estimated that the cost can be saved by half.Lu Chen actually has to invest tens of millions of dollars in promotional expenses on [Happy Farm]. This is beyond the imagination of the two of them. They can't help asking: "With such a high investment, can you make back the cost?"

     The two knew that Lu Chen was rich, and he was very rich, and a song could sell for millions of dollars, but this kind of money burning method made them feel heartache.

     Wang Xiaoling's original advertising budget for [Happy Farm] was no more than one million at most.

     Lu Chen explained patiently: "I have confidence in Happy Farm and believe that it can bring us ten times or even dozens of times the return, but we can't be satisfied with one or two small games, we should have bigger goals."

     The memory from the dream world gives Lu Chen the inspiration and creativity of a steady flow. After [Happy Farm], Happy Interactive Entertainment can continue to do [Fruit Ninja], [Plants VS Zombies], [Angry Birds], etc. A mobile game that achieved great success in the dream world.

     But the development of these casual mobile games is just laying the foundation for Happy Interactive Entertainment, and Lu Chen's goals are even more ambitious.

     "Do you know "The Smiling, Proud Wanderer"?"

     Gao He act without taking time to think nodded and said, "I know, I also bought a hardcover edition and kept it at home. It is a wonderful Wuxia, and it is very well written!""The Smiling, Proud Wanderer" is currently a hot book in the domestic book market, and it has also set off a new wave of Wuxia. It has received rave reviews from many readers and has a large number of fans.

     Lu Chen said: "I have bought all the copyrights of "The Smiling, Proud Wanderer" and it is estimated that the film trilogy of Shooting "The Smiling, Proud Wanderer" will begin in the second half of the year."


     Gao He suddenly opened his eyes, revealing a look of surprise: "That's great, you must play Linghu Chong, right?"

     Lu Chen smiled and said: "I will tell you at the time. The three "The Smiling, Proud Wanderer" has invested at least 200 million and will be the most important project I will operate this year."

     Gao He said sincerely: "It will definitely succeed!"

     Wang Xiaoling, who was sitting next to him, asked thoughtfully: "Lu Chen, are you also going to adapt "The Smiling, Proud Wanderer" into a mobile game?"

     Compared with Gao He, who prefers to study technology, Wang Xiaoling's mind is much more flexible, and after more than half a year of tempering, she has shown a certain talent in business, so she is keenly aware of Lu Chen's intentions.


     Lu Chen clapped his hands and said: "Not only mobile games, but also real online games!"If it was said that Happy Interactive Entertainment was established at the beginning, Lu Chen mainly wanted to help the two people in front of him, but now he has broadened his ideas for the development of Happy Interactive Entertainment too much.

     Happy Interactive Entertainment can be fully integrated into his big IP plan, sharing the two major pieces of IP-adapted games and animation, especially the game is a very important part of the plan.

     A movie takes a billion at the domestic box office, divided into three or four billion. After deducting costs and taxes, it will only be completed at about one or two billion. However, a well-made and strong online game can easily flow over 100 million in a month. Song, as long as you don't mess around, it's a hen laying golden eggs.

     Of course, the industry is fiercely competitive. Lu Chen’s plan is to start with a small game like [Happy Farm], and let Happy Interactive Entertainment continue to grow and move towards the highest goal.

     "Happy Interactive Entertainment's current site is too small, and it will definitely move to a new place in the future. We need to recruit more professional talents, such as animation design, game planning, development engineers, programmers, art designers..."

     Lu Chen talked eloquently: "So I said that the money in the Company account is not enough, and it takes a process for [Happy Farm] to go online to achieve profitability. We can't waste time here."Gao He and Wang Xiaoling have nothing to say, according to Lu Chen's vision, it is not too much to drop tens of millions in.

     [Happy Farm] and "The Smiling, Proud Wanderer" online games include mobile games, which are completely different, and the latter requires too much manpower and material resources.

     Thinking that they will still own 10% of the shares in Happy Interactive Entertainment in the future, it feels like they are dreaming.

     Lu Chen raised his glass and smiled: "Now you don't have to think about it, come on, let's toast to success!"

     Tomorrow is the day when [Happy Farm] is officially launched.


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