Chinese Name: 完美大明星 Author: 完美大明星(Wánměi dà míngxīng, Perfect Superstar)
Original: www.qidian.com | Translation: NineTalesFox.com
The prosperity of the world is for profit, and the hustle and bustle of the world is for profit.
The chaos in the domestic film market is, to put it bluntly, a dispute over interests. It is a fierce competition for the share of a tens of billions of box office cakes. Everyone wants to grab the largest and sweetest piece.
In this competition, "The Smiling, Proud Wanderer" was reduced to an unobtrusive supporting role. Everyone's attention was all attracted by "Youth Journey", "The New Three Heroes and Five Righteousness" and "The Proud Wanderer". past.
Marriott Pictures, Dadi Pictures and Crown Pictures, which produced "The Prodigal Son", are all well-known companies in the industry. The strength can be said to be two armies have equivalent banners and drums. The three Wuxia movies starring Huo Feile and Gu Both Lei and Lin Luo are among the best young artists, and who will win has undoubtedly become a hot topic.
Following "Youth Journey", "New Three Heroes and Five Righteousness" and "Jianghu Prodigal Son" have also launched trailers. The level of special effects is not inferior to the former. With the hype, people can't help but smell the upcoming summer vacation. The smell of gunpowder.
"Juvenile Journey" is set for July 5th, "New Three Heroes and Five Righteousnesses" July 12th, "Jianghu Prodigal Son" July 15th, a good show of the dragon wars, the tiger battles has already begun. !And this situation inevitably made many people worry about Chen Fei Media, because "The Smiling, Proud Wanderer" was delayed to the National Day file, and the opportunity was completely lost after two months, and the box office prospects were worrying.
The reason is very simple. They must have a great sense of freshness and curiosity about the hot new Wuxia movies, and they are definitely willing to pay to enter the theater to watch the excitement, but after watching a few movies, it is easy to appreciate the movies of the same genre. fatigue.
Of course, relying on the popularity of Lu Chen, Chen Fei'er, Liu Gangsheng, and Tan Hong, the box office of "The Smiling, Proud Wanderer" will certainly not be low. Chen Fei Media will find it difficult to lose money, but it is difficult for Chen Fei Media to achieve Lu Chen’s launching ceremony. On the rhetoric...
That's hard to say.
Many people in the industry believe that "The Smiling, Proud Wanderer" missed the summer file is the biggest mistake. It gave up the original advantage to the opponent, and the loss caused by the skipped ticket was at least several hundred million.
This movie is likely to let Lu Chen fade away from the halo of triumph in every battle.
Chen Fei Media's recent low-key seems to prove this point.
"There are a lot of bad voices in the media recently..."
In Beijing, Chen Fei Media's headquarters and general manager's office, Lu Xi threw an invitation card in front of Lu Chen and said: "We should also take action, and we can't just be passively beaten."A few days ago, the first song of "The Smiling, Proud Wanderer" "Sword leaves Mount Hua" was officially completed in Ningshan Film and Television City. After entering the post-production stage, Lu Chen and several major Film Crew members returned to the capital first.
However, Film Crew will not be disbanded, but will further expand the staff size, because the shooting work of the latter two films will continue, and it is expected that all shooting will be completed by the end of the year.
In terms of publicity during this period, Chen Fei Media was really low-key, and even the news of the completion of "Sword leaves Mount Hua" was announced on the official V without even inviting media reporters to interview.
The media’s bad-mouthing of "The Smiling, Proud Wanderer" has never stopped. The reasons are actually a bit complicated. Some of them are tricks by their opponents, some are hot spots, and of course, Chen Fei Media has not given any money.
Most of the media’s ethics are actually sold on the basis of the weight. Whoever bids the highest price will be sold to whomever. Chen Fei Media does not throw money but the opponent throws money. It is strange to expect to hear good things.
Although Chen Fei Media also pays great attention to media promotion and public relations and has a very high budget, the recent contraction of its propaganda strategy has inevitably brought about some negative effects.
In this regard, Lu Chen smiled and said: "Don't worry, the summer vacation has just begun. When a few of their movies are released, it will not be too late for us to act. When we fist back, we will be more powerful!"The concept of summer vacation comes from the United States. It refers to the movie schedule from June 1st to August 31st each year. The main audience is student audiences aged 4-24. The major film companies usually give priority to the film schedule in June and July. Take care and compete for this huge market share.
Originally in China, the summer file has always been regarded as the off-season of the box office and has not been taken seriously. However, with the growing prosperity of the domestic movie market, the value of the summer file has become a must.
However, the domestic summer vacation starts at the end of June. July is the prime time, and August is the end.
Three domestically produced movies of the same type, "Journey to the Rivers and Lakes", "The New Three Heroes and Five Righteousnesses" and "The Prodigal Son" were all released in July.
Regarding Lu Chen's calmness, Lu Xi couldn't help but give him a blank look: "It's really the emperor is not worried, but his eunuchs are …"
Since Lu Chen set the tone for "The Smiling, Proud Wanderer" early on, seeing the waves of public opinion offensive by his opponents, Chen Fei Media also had to endure quite a bit of hard work, and there were some internal discomforts. Understanding and complaining sounds, I feel that submit to humiliation has been underestimated.
Lu Chen laughed without explaining, he curiously picked up the invitation card on the table.This invitation is from Marriott Pictures, and "Youth Journey" will be held in the Premiere ceremony at Marriott World Studios 5 days later, on July 2nd, and Lu Chen will be invited to participate.
"Juvenile Rivers and Lakes" will be held in the Premiere style Lu Chen already knows, because Marriott Pictures has already promoted it, and the momentum is very grand.
This Premiere style also accompanied the opening ceremony of Marriott World Studios, which to a certain extent demonstrated Marriott's ambitions to vigorously expand its film business and move towards pan-entertainment.
So for this Premiere style, Marriott Pictures also issued invitations widely, inviting celebrities from all walks of life.
"Me and Fei'er both have a copy..."
Lu Xi asked: "I am definitely going. Are you two going?"
Although there is a direct competition between Marriott Pictures and Chen Fei Media, as long as there are no tears in the market, the face should be given a little, otherwise the feeling will not be very good.
As the general manager of Chen Fei Media, Lu Xi received an invitation to attend in person as a courtesy and a kind of business respect. It does not matter whether Lu Chen and Chen Fei'er go or not.
According to Lu Xi, it is good for the two to nevertheless not go. Anyway, the reason is easy to find, and they are not afraid of what others say.
If you really go, then it will give the other party a chance to speculate and belong to the enemy."Go, why not go?"
Lu Chen raised his sword eyebrows, patted the invitation card in his hand, and said with a faint smile: "It's okay to see the excitement."